Schauspiel Köln

From August 2003 until September 2007 Jessica Otten designed PR- and marketingstrategies for the Schauspiel Cologne and concerning executive intentants she represented these areas independently. During the season 2006/2007 she was the head of the department.

Her tasks were:

  • the independant development of strategic communication concepts for the improvement of the image and aquisition of new costumers.
  • the cooperation and negotiations with cultural institutes
  • the representation and presentation of Bühnen Köln during events and conferences
  • the support of media partners
  • the development and implementation of adversiting offers for specific target groups in the print and online area
  • the further development of the internet presence and CMS
  • the editorial responsibility of the internet presence and of the annual magazines
  • the aquisition of sponsors and announcements
  • the organization of events
  • the composition of news release and advertising copies
  • the introduction including the arrangement of prices and sales planning as well as special events
  • the budget plan and control
  • the cooperation with event agengies plus the coordination of external service provider and internal teams


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