From August 2003 until September 2007 Jessica Otten designed PR- and marketingstrategies for the Schauspiel Cologne and concerning executive intentants she represented these areas independently. During the season 2006/2007 she was the head of the department.

Her tasks were:

• the independant development of strategic communication concepts for the improvement of the image and aquisition of new costumers.
• the cooperation and negotiations with cultural institutes
• the representation and presentation of Bühnen Köln during events and conferences
• the support of media partners
• the development and implementation of adversiting offers for specific target groups in the print and online area
• the further development of the internet presence and CMS
• the editorial responsibility of the internet presence and of the annual magazines
• the aquisition of sponsors and announcements
• the organization of events
• the composition of news release and advertising copies
• the introduction including the arrangement of prices and sales planning as well as special events
• the budget plan and control
• the cooperation with event agengies plus the coordination of external service provider and internal teams